I think that by the end of the day this is a habitual battle. The functionality is pretty similar and switching between messaging apps is like switching from Go

I think that by the end of the day this is a habitual battle. The functionality is pretty similar and switching between messaging apps is like switching from Google to Bing => not an easy thing at all. Their real chance is by making a more engaging platform, and this is a real challenge as the offerings are very similar.