> Rouch said that “the whole space is learning” but emphasized that “authenticity really matters.” The dissonance is just wild. > “This is a celebration of hu

> Rouch said that “the whole space is learning” but emphasized that “authenticity really matters.” The dissonance is just wild. > “This is a celebration of human creativity and an extension of human creativity,” Rouch says, addressing the decision not to use AI-generated content in the final product. The mental gymnastics! Our product changes everything, except this ad, because we know that people hate inauthenticity in communication.