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Show HN: I aggregated over 200 Go-To-Market strategies

• transformi 2y ago
  Could be cool to get GTM from companies pitch deck - and show their success rate per market.
• xrd 2y ago
  I am interested in this, and it was interesting to see the different viewpoints. I noted that you have competing ideas about cold calling. One GTM strategy says "cold calling is dead since COVID." Another says, "I get 90% of my meetings via cold calling." I am sure context matters, so that does not bother me. These feel more like anecdotes than strategies; storytelling is powerful and necessary so that also did not bother me. It would be interesting to see if others wanted to add their own thoughts and stories. But, why would they? Fun site.
  • deleted 2y ago
    [deleted]
• soared 2y ago
  How many of the GTM strategies are list building tactics like paywalling content behind email address signups?
  • baetylus 2y ago
    None - but I imagine we'll see some of these in the future, which we ought to handle (e.g. discerning marketing functions v. practical utility)
• ausbah 2y ago
  could someone explain like i’m 5 what gtm means?
  • esprehn 2y ago
    https://en.m.wikipedia.org/wiki/Go-to-market_strategy https://en.m.wikipedia.org/wiki/Go-to-market_strategy
  • noleary 2y ago
    GTM is just sales + marketing
  • angoragoats 2y ago
    It’s recent corporate-speak jargon for “marketing,” because that word is apparently too simple and straightforward. I think its original meaning was specifically around developing a marketing plan for a brand new product, but that meaning has been lost and I’ve now worked for several companies whose entire marketing teams are now called the “GTM team.”
• roskelld 2y ago
  Cold Emails Are Worth It This surprises me. I get a bunch per day following the same script as the post. * 1 email every week for 2 weeks. * 1 email every other week for 4 weeks. * 1 follow-up email every month for 3 months. They never sound personal, even if they use some "Hey [name], hope [company] is doing well" script or AI to write them. It's worse when they beg "I know you're probably sick of hearing from me, but I'll give it one last try" until they follow up again (1 every other week for 4 weeks). I'm not sure what strategy would work for me, I'm generally of the idea that if I want something I'll go look for it, and if someone pushes something to me I don't trust it. It'd certainly be interesting to know how many people out there do reply to cold emails.
  • edm0nd 2y ago
    I used to be in the spam game and then moved to "email marketing". It's really just a numbers game and timing. If you spam out 50k bullshit cold emails, you will always get a few bites regardless of how shitty your messaging is. Add in the drip email technique you mention above and you will attract way more bites. They may ignore 99% of your emails but all it takes is that one time when your dripped email is right at the top of their inbox when they wake up in the morning and are checking emails or stuck in traffic and looking at their emails on their phone and etc. tl;dr = its a numbers game. spew shit out, get a few hits.
    • ta988 2y ago
      That's exactly why those go immediately in spam. You don't waste my attention with automation there is enough of that already.
    • AznHisoka 2y ago
      I have the opposite view. The numbers game might have worked 10-15 years ago but it is a horrible strategy that will send your email deliverability rate to near zero. Rather than spray and pray, I prefer to only contact companies that have shown they have the problem my product is trying to solve at the time they have that problem (or actively looking for solutions). I send a handful of cold DMs/emails a day and aim for at least a 20% response rate.
• mlekoszek 2y ago
  This is a really great anthology of perspectives. Thanks for doing this, I think you're going to help a lot of people.
  • baetylus 2y ago
    So happy to read this comment. I really wanted that to come through!
• suchintan 2y ago
  This is very interesting, thank you for sharing it What are your opinions on lists like this? https://github.com/mmccaff/PlacesToPostYourStartup https://github.com/mmccaff/PlacesToPostYourStartup
• ra 2y ago
  On the home page, rather than having the horizontal scroll you can just have multiple rows for each category, that's fine - but the horizontal scroll is bad for several reasons. The font size is a bit small for people older than mid-40s. Forget the max-width on the main container, there's a lot of text on the page, so you should use all available screen width. I signed up for the beta, can give more feedback on that if you wish.
  • baetylus 2y ago
    Thanks, added all this. Send me your thoughts (will at fellowry dot com)
• binary132 2y ago
  Wait, you mean you can’t just count on making a popular top ten “show HN” post?
• mdaniel 2y ago
  > Don't waste your time if someone tells you to send them an email Surely this is personality dependent, right? I detest, loathe, despise phone calls or -- the bane of my existence -- a 10 minute Zoom. I have spent my entire career becoming an expert at digesting text into something actionable, so an email (or blog post) is the perfect way to inject your value prop into my head The actual post <https://fellowry.com/post/cm5al4dds00vzps2yuzahk8g8/don-t-waste-your-time-if-someone-tells-you-to-send-them-an-email https://fellowry.com/post/cm5al4dds00vzps2yuzahk8g8/don-t-wa...> also seems to imply that it's a good GTM tactic to lie about sending the email in order to gauge whether they really care about your content. This strikes me as a horrible way to start a relationship: if I ask for an email and you don't send it, expecting that you'll fish my interest out later, you have established that you don't do what you said you would and I have no reason to think your product claims are accurate, either