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Looks like a PR stunt to me. Not that that's a bad thing. The production alone on that video $$$
by ArmstrongRSBC 14y ago
Looks like a PR stunt to me. Not that that's a bad thing.
The production alone on that video
$$$
- mehulkar 14y agoInteresting how Kickstarter can be used both for PR and actual fundraising.
- dfc 14y agoI always thought PR was a component of fund-raising.
- mbreese 14y agoIt also helps to establish your market and discover what the audience really wants. It's great market research where you can have your potential customers give you feedback throughout the process.