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TwitchAdSolutions – Blocking Twitch Ads
- jsheard 2y agoIt's incredible how much effort Twitch puts into bypassing adblockers, compared to how little effort they put into actually selling ad space. At any given time they have maybe 2 or 3 different ads in rotation, and they often resort to running ads for other Amazon services because they don't have enough real ad sales to fill the ad breaks. There was a months-long period where 95% of the ads I saw were one of two different Audible ads, endlessly repeating, and those were a case of Amazon buying ads from itself since apparently nobody else was buying.
- Akronymus 2y agoAnd those ads usually are for stuff that isn't even relevant to me at all. Like some more AAA garbage and such.
- jsheard 2y agoYeah, their variety of ads is so small that I can't imagine they do much if any targeting at all.
- michaelt 2y agoYou're right, but isn't that mostly because twitch is 90% gamers? I mean sure if you had 100 streamers playing chess it might make sense to have a dedicated ad sales team doing targeted ads for chess fans. But if you've got like 4 chess streamers at any given time? Easier to just give them ads for gamers.
- luuurker 2y ago> It's incredible how much effort Twitch puts into bypassing adblockers The type of user they have is more likely to use adblockers than, let's say, most YouTube users. That's probably why.
- fogartjo 2y agoI work in advertising - Twitch ads are obscenely expensive relative to other online video ads. Their USP is, supposedly, the high view-through-rate and a hard to reach demographic with disposable income. That being said, I worked with an ISP trying to target gamers, it was 4x cheaper just to target gamers on YouTube than to run ads on Twitch. Amazon is starting to get more serious about selling ads though (Prime Video ads), but Google/Meta have had such a headstart I don't think they will catch up.
- Workaccount2 2y agoMy assumption is that the demographic is hard to reach because they are mostly fluent in ad-blocking.
- transcriptase 2y agoPerhaps companies could reach this demo by investing their ad budget into having a better product that the hard to reach potential customers will recommend to each other. Someone come up with a catchy name for this and write a LinkedIn post.
- Workaccount2 2y agoIf you can come up with a way to monetize a "free" video platform without ads, you could sell the idea alone for billions.
- AlwaysRock 2y agoThere is surely some point of diminishing returns but the reason you see ads over and over, especially on podcasts, is that advertisers have found that people dont respond to an ad the first or 5th or 10th time you hear it. It's the xnth time you've heard it that you think huh maybe I could to do some manscaping.
- jsheard 2y agoAround the hundredth time I heard that kid say "Have you heard the one about the immortal lord of dreams?" I was ready to never subscribe to Audible purely out of spite.
- ToucanLoucan 2y agoI really think this an under-appreciated or perhaps under-researched phenomenon that is becoming more and more prevalent. It isn't just that ads are everywhere at all times (though that is also awful for a buffet of reasons) but it's the same fucking ads, likely because I am being targeted by a set of them that I'm "likely to respond to" which I then prove wrong every single day. But hot shit, I have heard the fucking insipid jingle for Chumba Casino so many goddamn times that even if, for whatever insane fucking reason, I decided I wanted to gamble online, I wouldn't use their goddamn website with a gun to my head. And I could say the exact same things for tons of ads I get on the regular. At least most podcast ads are just the host reading a blurb and that's generally fine, I don't engage with it but it isn't grating. Jingles are fucking grating. Idiotic "funny" skits are grating. I definitely find myself remembering these ads more than the other ones, but it's really not in the way I suspect the advertiser was hoping.
- jsheard 2y ago> But hot shit, I have heard the fucking insipid jingle for Chumba Casino so many goddamn times Yeah, casinos are probably the worst intersection between irritating ads and having enormous budgets to make sure you see them a million times. Here it's this fucking guy on Twitch all the time: https://www.youtube.com/watch?v=C3CKkQkON8A https://www.youtube.com/watch?v=C3CKkQkON8A From the YouTube comments you can see the campaign has really captured the heart of the nation, one fan wrote "if everyone involved with this advert, both on and offscreen, was put up against a wall and shot would it be murder? really?"
- internet101010 2y agoIt's incredible how many Twitch viewers don't even know that Twitch Turbo exists, and that Twitch itself has done an terrible job of promoting it. Twitch is impossible to watch with ads.
- kaslai 2y agoI got ad-free Twitch years ago with Twitch Prime. And then they added ads back in for Prime users. How long will it be until they start adding ads back in for Turbo users?
- yuck39 2y agoTwitch Turbo only has two tangible selling points AFAIK: 1. No ads 2. 90 days to store recordings of your live streams instead of 30 days. I think if you take out that first selling point no one would buy it.
- bardak 2y agoMy theory is that they would rather get more individual streamer subs for $5 and the streams do all the advertising for these for them as a plus.
- cooper_ganglia 2y agoI hate how Twitch puts over a minute of pre-roll ads before you can start watching a stream. They should at least wait 60 seconds, I can't imagine how many people have chosen not to catch a new stream because they'd immediately have to sit through over a minute of ads before even getting to any content.
- nullindividual 2y agoThis is up to the streamer. Either ~3 minutes of ads per hour, or an up-front 30s of ads before you can view the stream. You would only see >1 minute of ads if they choose the first option and you hit the stream on the ad break. But I agree with you. I've bounced from many-a-stream due to up-front ads.
- Akronymus 2y agoI exclusively check out new twitch channels upon getting recommendations or learning from the channel via something like YT, purely due to the ads.
- ckdarby 2y agoStreamers (like myself) can entirely not opt into affiliate and have zero ads for their viewers.
- burrish 2y agoI heard from another big streamer that you doesn't get as advertised if you decide to do that sadly
- nobleach 2y agoThis definitely kills the low-intent watcher. Twitch sends me daily emails to hop on and watch streamers that I follow. Every once in awhile, I'm not busy so I click the link, "Sure I'll watch that person write OCaml...". And 30 seconds in, I'm almost ALWAYS, "nah... I'm not into sitting here this long, I didn't even intend to be here". If they could let someone watch like 3 to 5 minutes, they could likely increase engagement.
- quyleanh 2y agoCould anyone have suggest for adblocking for Facebook and Twitter?
- ProllyInfamous 2y agoMy local pihole provides great benefit blocking *.facebook.com
- nomilk 2y agoThe annoyingness to relevance ratio of twitch ads might be the best of any video platform. I find about one in five interesting. By contrast, I can't recall a single time YouTube has shown me anything interesting, relevant, or useful (lucky if it's not a downright scam), despite probably having seen ~100x more ads on YouTube than on Twitch. I also appreciate that Twitch still displays the stream while ads play.
- jszymborski 2y agoI've not had that experience. I just get the same Jack Reacher or Gillette ad over and over.
- jedberg 2y agoI rarely get a relevant ad on Twitch, but Instagram has my number. I'd say at least 10% of those ads are ones that I find relevant/click on.
- honzaik 2y agoThese solutions are not perfect and typically stop working after a certain time because they patch it/unintentionally break it. The only reliable solution I found is to VPN to some non-western country where they typically don't have advertisers. Of course, this brings a load of other issues :`).
- haunter 2y agoThe vaft script with Ublock Origin works for me really well There is Twitch Turbo but it's 3x more expensive than Youtube Premium and doesn't really have any special benefits. But hey Bezos might need a new yacht so guess the price is justified. https://www.twitch.tv/turbo https://www.twitch.tv/turbo
- phatfish 2y agoYup, i rarely have to update the commit link to that script. They seem to focus on taking down extensions that get popular rather than actually changing their obfuscation method.
- Domenic_S 2y agoWhat country? I'm seeing $12/mo for turbo and $14/mo for YT Premium
- haunter 2y agoI'm in Hungary, Youtube Premium is 4.54€ while Turbo is 11.29€, ok not 3x just 2.5x
- Workaccount2 2y agoWho has an actual solution for monetizing a "free" video platform?
- deleted 2y ago[deleted]
- HDThoreaun 2y agoYoutube makes tons of money. The issue with twtich is all the viewers are young and terminally online so they have adblock.
- croon 2y agoHaven't watched much twitch in the last 5-10 years, but Streamlink [0] still seems active, and was a really nice experience (before wide adoption of HTML5 video players) as a CLI and standalone media player enthusiast. [0] https://github.com/streamlink/streamlink https://github.com/streamlink/streamlink
- DizzyDoo 2y agoIt doesn't look like Streamlink is immune to the challenges of Twitch ads: https://github.com/streamlink/streamlink/issues/4949 https://github.com/streamlink/streamlink/issues/4949
- toastal 2y agoPutting this on Microsoft GitHub is bound to get this project booted from the platform. Will we learn our lesson this time?
- beretguy 2y agoNever.
- JohnMakin 2y agoI've been streaming for about 10 years on twitch. Not a huge personality, but I am a partner/affiliate and it's always hilarious to me despite serving who knows how many hundreds of hours of ads (that my viewers constantly complain about) that I can't really do anything about. and how little I actually get from it is a joke. I also get a pathetic share off of subscriptions and always encourage my viewers to save their money and donate to me off-platform if they so desire (but I don't encourage it, because I think my day job makes me way more than most of my viewers make). I've been looking for another platform, considered youtube but it has much of the same issues. Maybe I'll go to tiktok.
- wnevets 2y ago> Maybe I'll go to tiktok. TikTok is probably the worst one to make money from adverts.
- JohnMakin 2y agoI don't drive income from this other than what I can do to declare writeoffs on my taxes - I just want to provide a better experience for my viewers. It's objectively miserable watching twitch streams without adblockers.
- RheingoldRiver 2y agoIf you are primarily trying to provide quality content for a few long-time viewers, you could try a discord stage channel. It'll destroy your discoverability, but for people who are already there, it's probably the best streaming platform there is atm
- pitaj 2y agoAs a user I prefer YouTube because their premium offering is a great value especially shared in a family (zero ads + music streaming).
- simlevesque 2y agoThere's also Revanced Twitch on Android which has no ads.
- leetharris 2y agoWhy don't people just pay the $10/month if you consume enough for ads to annoy you? I really don't get the extreme amount of effort people put into adblocking for services that have a paid alternative. People have this expectation of all these internet services being free which is wild to me. It costs an enormous amount of bandwidth to run Twitch. It is still not profitable because it's such a hard business model to run and yet people think they shouldn't have to pay anything for it, even when they use the service for dozens to hundreds of hours a month.
- wnevets 2y ago> Why don't people just pay the $10/month if you consume enough for ads to annoy you? Avid twitch users are generally already spending considerably more than $10 a month with subscriptions to multiple streamers, gifted subscriptions, bits, etc.
- guipsp 2y ago> Why don't people just pay the $10/month if you consume enough for ads to annoy you? No such option exists
- ffsm8 2y agohttps://www.twitch.tv/turbo?no-mobile-redirect=true https://www.twitch.tv/turbo?no-mobile-redirect=true I feel like that was close enough for their point to stand
- hkwerf 2y ago> Why don't people just pay the $10/month if you consume enough for ads to annoy you? What if you believe that ads are even unacceptable once if you watch twitch rarely?
- TechSquidTV 2y agoThen you do not use the service, as that is the terms of the agreement.
- deleted 2y ago[deleted]
- HDThoreaun 2y agoRegular old ublock works for replays on twitch since they cant just override the feed like they do on the streams. I just watch vods now.