DRM has never been about stopping piracy. It's been about controlling how you use your content. For example, I'm sure the media companies would love to recreate

DRM has never been about stopping piracy. It's been about controlling how you use your content. For example, I'm sure the media companies would love to recreate that part of history where everybody rebought a bunch of music they already owned to move from tape to compact disc. This is an extension of that, though thankfully the difficulty in controlling this beast properly ought to slow it's deployment.