Start-ups don't get 1-2 chances to get productivity right. They get 1-2 chances to get PRODUCT right. If they don't get productivity right from the get-go, the

Start-ups don't get 1-2 chances to get productivity right. They get 1-2 chances to get PRODUCT right. If they don't get productivity right from the get-go, they only get 1 chance instead of the "1-2 chances". That's the risk most individuals don't like about startups, if productivity is not a centerpiece of their operation, the leadership pushes for the only other solution they believe: long hours in inhumane working conditions. I don't believe there's causation between a start-up productivity and their product success, but I would love to be proven wrong.