It reminds me of the cycle of enshittification: once you have a captive audience, you start bumping the profits at the cost of the user experience. It looks li

It reminds me of the cycle of enshittification: once you have a captive audience, you start bumping the profits at the cost of the user experience. It looks like something similar is in effect here: instead of meeting the different customers where the customers alrady are, it's the company's preferred way or the highway.