Another common symptom of this behavior is expanding to multiple customers. As soon as the product/feature you're looking at developing doesn't serve the custom

Another common symptom of this behavior is expanding to multiple customers. As soon as the product/feature you're looking at developing doesn't serve the customer you're currently serving you're losing focus. It's great if you can identify a more profitable customer, but often I see teams chasing many different customers and not executing on serving any one of them especially well. s/customers/jobs a la Christensen and the same holds true.