6 ms·
This Pepsi redesign is just particularly (spectacularly) bad. There are plenty of brand briefs which are intelligent, strategic and grounded in reality.
by hammerbrostime 4y ago
This Pepsi redesign is just particularly (spectacularly) bad. There are plenty of brand briefs which are intelligent, strategic and grounded in reality.
- rvba 4y agoEnglish Premier League had a fantastic rebrand: where they selected a nice color set that stood out (it was "their" color set), new font, new visual style guide including new animations, new logo (that causes some controversy but it prints well). They also made a piece of music that makes you feel that you just watched something great/fantastic/historic - even if the match itself wasnt good. Most of the time modernizing the logotypes and fonts to make them simpler does not work, but here someone came with a coherent strategy that simply looks good and is distinct enough. https://medium.com/look-and-logo/a-closer-look-at-the-premier-leagues-breathtaking-new-design-955e56a308d6 https://medium.com/look-and-logo/a-closer-look-at-the-premie... https://www.youtube.com/watch?v=px3NqI7-v50 https://www.youtube.com/watch?v=px3NqI7-v50