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You know, I thought the same thing. Steve doesn't drive a BMW. But I'm almost 100% sure his example in the talk was BMW. I can only guess that it was because

You know, I thought the same thing. Steve doesn't drive a BMW. But I'm almost 100% sure his example in the talk was BMW. I can only guess that it was because BMW market share (which was sub-2%) fit the example, since that was Apple's market share at the time.

tomfakes 15y ago
Steve owned at least 1 BMW in the last 10 years that I know of specifically.
- nirvana 15y ago
  The famous footage of him riding his motorcycle was, I think, a BMW motorcycle.
  - derwiki 15y ago
    Got a link for that? New to me.
    - cstuder 15y ago
      The picture and some informations: http://jalopnik.com/5475537/decades-before-the-ipad-steve-jobs-rode-a-bmw http://jalopnik.com/5475537/decades-before-the-ipad-steve-jo...
      - mitjak 15y ago
        Thanks! That is the best picture of Steve I've seen thus far.
- joezydeco 15y ago
  I've seen pictures of a BMW parked in the lobby of the building where the Mac developers worked. I don't recall if that was Steve's.