No it's because so many people have an allergic reaction to the idea (and ideology) of Vegan. People who eat plant-based tend to be more (health based) pro-veg

No it's because so many people have an allergic reaction to the idea (and ideology) of Vegan. People who eat plant-based tend to be more (health based) pro-veggie than militantly anti-meat. It's trying to promote a healthy vision with out the quagmire of the extremists.