I have a vivid memory of an ad for, I want to say a joystick, from when "force feedback" concept was quite new, it's stuck with me since the mid-nineties perhap

I have a vivid memory of an ad for, I want to say a joystick, from when "force feedback" concept was quite new, it's stuck with me since the mid-nineties perhaps? It was a picture of someone putting a fork into a toaster with the caption "there's an easier way to get force feedback...". I want to say it was for something in the Microsoft Sidewinder range, but I can't find it! It's stayed with me though as I thought it was both clever and terrifying! Might even be in that collection somewhere...