Sales GTM's have changed drastically. The movement from Sales led to marketing led to now product and community led is something that can be added to this analy

Sales GTM's have changed drastically. The movement from Sales led to marketing led to now product and community led is something that can be added to this analysis. Software is no longer bought by CIO's. The user and the buyer are the same for most SaaS companies and ARR is generated through the product now