Interesting approach, but the problem here is Apple doesn't sell books on iPhone (or rather 3rd parties do and they don't do a very good job of it). This is mo

Interesting approach, but the problem here is Apple doesn't sell books on iPhone (or rather 3rd parties do and they don't do a very good job of it). This is more like a retroactive, me-to I want that market move. The Kindle app product is far superior for reading as I understand. If you're going to release a platform, you shouldn't be doing this kind of stuff. It's a similar situation as net-neutrality.