4 ms·

Coke stopped buying advertising once. Cause everyone already knows about them, so why pay for ads? Their sales dropped dramatically. Now they pay for lots of ad

• jrochkind1 5y ago
  citation?
• jkeat 5y ago
  Different context but in 2012 eBay stopped buying keyword search ads and nothing happened https://hbr.org/2013/03/did-ebay-just-prove-that-paid https://hbr.org/2013/03/did-ebay-just-prove-that-paid https://www.forbes.com/sites/augustinefou/2021/01/02/when-big-brands-stopped-spending-on-digital-ads-nothing-happened-why https://www.forbes.com/sites/augustinefou/2021/01/02/when-bi...
• tsimionescu 5y ago
  That's only surprising if you mistakenly imagine ads to be about competition. Instead, ads are about getting you to consume things you don't need, and since no one needs Coke,lless advertising -> less sales overall. Of course, that's only a bad thing for Coke, and should be encouraged actually.