This was just another experiment for Amazon. Shutting it down just means it didn't work out for whatever reason but they'll probably try a similar concept again

This was just another experiment for Amazon. Shutting it down just means it didn't work out for whatever reason but they'll probably try a similar concept again with a few twists. There are so many 'businesses' under Amazon and many of them compete with each other. Often times this doesn't make sense to the end consumer but these are all just experiments being run to see what kinds of businesses might work.