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Most executives are very short term thinkers and thus while your logic makes sense it’s generally not how most people think. They need cash now so they cut firs
by code4tee 6y ago
Most executives are very short term thinkers and thus while your logic makes sense it’s generally not how most people think. They need cash now so they cut first and think later.
You’re right that some smart execs will run into the fire as everyone is fleeing, buying up cheap adverts for a long term investment. There are some signs of this with a few companies seemingly increasing spend to take advantage of the cheap prices. Purely anecdotally I noticed a lot more adverts from Scott’s on lawn care products. Their pitch is basically “hey so the lawn care guy is on lockdown... go to our site and we’ll ship you fertilizer and tell you how to apply it.”
- gruez 6y agooff topic: why should they be on lockdown? There shouldn't be any infection risk from a guy working solo outdoors.
- bryanrasmussen 6y agowell there might be risk for the guy traveling from his house to yours. Also there may be other reasons why they think people can't have the lawn guy come by but they think it might not be nice to say, like people laid off still want to keep their lawn looking good but don't want to pay for a guy to come do it.
- myself248 6y agoBecause it's apparently hard for the people writing the lockdown orders to differentiate between a solo lawn guy or gardener, and a four-dudes-in-one-pickup lawn crew.
- bluGill 6y agoThe same 4 guys in the truck are low risk so long as they never mix crews.
- kaitai 6y agoSome states are looking at easing restrictions on lawncare/landscaping/etc. To all the folks saying "4 guys in a truck is low-risk" that's only true if they're the same 4 guys every time and they're not all living with other people... for instance if one lives with a nurse and another with a nursing-home health aide, then, well, not so great, huh.
- dahdum 6y agoCutting non-performance marketing spend like brand frees up cash they need to stay afloat. It’s short term thinking by necessity. The execs running into the fire with ad spend to take advantage aren’t any smarter than the rest, just better positioned for the pandemic. I doubt virtually any of them prepared or planned for this scenario. Though from my experience there’ll be lot of companies out there cutting short cycle high ROAS campaigns, throwing the baby out with the bath water.
- bluGill 6y agoNobody prepared for this pandemic. However smart executives have prepared for something because every few years something unusual happens and having a flexible plan to work with makes you come out better than your competitors in the end.
- azernik 6y agoNo, the logic doesn't make sense. When you're in a liquidity crunch, you should be cutting short term costs.