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The power of marketing is incredible. No one else could get away with Tesla quality at luxury pricing, but they sell vehicles.
by dontdoitpls 7y ago
The power of marketing is incredible.
No one else could get away with Tesla quality at luxury pricing, but they sell vehicles.
- neuronic 7y agoLet's take a look at the economic models again that assume all consumers are rational agents...
- Voloskaya 7y agoSave for the small detail that 33k USD for an electric vehicle is not luxury pricing at all. * Nissan Leaf: 31k * Kia Soule EV: 33k * Chevrolet Bolt: 38k
- rthomas6 7y agoWhere are you getting the 33k number? The model 3 is more like 40k base price.
- ameister14 7y agoin the article: "This is the takeaway from Nikkei Business Publications' teardown of the Model 3, the most affordable car in the U.S. automaker's all-electric lineup, starting at about $33,000."
- perl4ever 7y agoLooking at very low mileage 2019 Teslas for sale on Autotrader, in the $40-50K range is about right. The cheapest used 2019 model 3 in the whole US is more than $33K. And the only 2020 examples are much more expensive. You can argue forever about technicalities, but $33K is not an apples-to-apples comparison. In fact, I would say if you are comparing brand new 2020 cars, $50K+ for the model 3 is more realistic, and you should take into account the discounts other cars have.
- NotSammyHagar 7y agothey have a 35k model available by special order. But you have to go out of your way to specifically ask for it. https://www.motortrend.com/news/the-35k-tesla-model-3-is-finally-available/ https://www.motortrend.com/news/the-35k-tesla-model-3-is-fin...
- MagnumOpus 7y agoThat shows that Nikkei did not do their research. $33k is Tesla's deceptive advertising of "Price after Est. Savings". The cheapest car actually costs $40,000 plus tax.
- nicpottier 7y agoIt's actually ~$36k (without savings), but it is "off menu": https://www.caranddriver.com/news/a28691921/tesla-model-3-standard-range-price-change/ https://www.caranddriver.com/news/a28691921/tesla-model-3-st...
- dwighttk 7y agoauthor forgot to click the "purchase price" slider and instead rounded down the "price after potential fuel savings"
- pmorici 7y agoThe Chevy Bolt is priced the same as the Tesla Model 3 and has less 'luxary' features. For example if you want leather in the Bolt that's extra where as it is standard on the 3. Other things the Bolt doesn't have at that price are Autopilot, DC Fast Charging, etc...
- natch 7y agoThere’s no leather in the Model 3. But the seat material (“vegan leather”) is very nice. I don’t think of the money spent as buying luxury. What it’s buying are the other amazing aspects of the car. Performance, range, efficiency, connectivity, updates, safety, etc. which may have some overlap with features of luxury cars, but it’s better to think of it as a next generation car where you are paying for that new tech, and any luxury touches you may get, while not measuring up to a teak wood console in some other car, are bonuses. Instead of the teak wood and alligator leather cigar holder or whatever, you are getting AWD that beats the pants off Subaru, Audi quattro, or anyone else, and all the other amazing things Tesla gives you.
- xvf22 7y agoThe leather is tied to the range in the model 3.
- Kirby64 7y agoNo it's not. All Model 3's produced have the same exact seats (besides the minor revisions). You may be thinking of the originally proposed SR/SR+ half leather and half linen or whatever they were talking about. They scrapped that.
- pmorici 7y agoFalse, you cannot buy a Model 3, or any Tesla for that matter that doesn't have leather. There was a planed cloth seat for the model 3 but they scrapped that.
- ilikehurdles 7y agoIs it real animal skin? As someone who opts out of leather interiors in cars, and knowing that Tesla sells well to the SV crowd, I'm surprised that there'd be no way to buy a tesla without killing some cattle.
- hef19898 7y agoOh yeah, they are at VW level regarding marketing!
- matzab 7y agoDo you think "build quality" has achieved its apparent importance (to some) without marketing? For many drivers other issues take precedence.
- primrose 7y agoI don't care about minor paint and panel spacing errors. It takes all of 5 minutes to get scratches after driving off the lot. I personally hate cars but still have to drive, like the environment, want less pollution and hate car maintenance even though I can do it. When other car's can recognize stop lights the panel spacing might be a factor.
- deleted 7y ago[deleted]
- natch 7y ago>The power of marketing is incredible. Tesla doesn’t advertise. Guess who does? The car companies that you seem to think have a better price/value offering. Hmm, so yes, the power of marketing is incredible indeed.
- Bendingo 7y agoFixed: Tesla's marketing is so powerful, that they don't even need to advertise.
- rcMgD2BwE72F 7y agoFixed: Tesla's products are so good, they don't even need to advertise.
- NotSammyHagar 7y agoTesla has never done commercials, they don't do ads in magazines, they don't pay people at football games to talk them up. They have a website, they make blog posts. Imagine if Ford never paid for those endless car ads. Or your local chevy dealer stopped advertising all the time. Tesla doesn't do marketing in the sense that they don't pay for ads. Imagine if they did, what their sales would be.