im not sure if they paid for this, i assume by the term auction they did. if theyre throwing cash about i think they should spend a little on a rebrand to ditch

im not sure if they paid for this, i assume by the term auction they did. if theyre throwing cash about i think they should spend a little on a rebrand to ditch that incredibly clumsy name. i cant think of any reason to have kept it so long unless someone high up in the company is for some reason very attached to it, to me it brings to mind Richard Hendricks clinging to Pied Piper on Silicon Valley (and even that is a better name!)