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For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar. (Lemonade is #ff0083, while T-
by mendelk 7y ago
For those curious, based on the CSS on their respective websites, they aren't _exactly_ the same HEX color, just pretty similar.
(Lemonade is #ff0083, while T-Mobile is #e20074. Comparison here: https://www.colorcombos.com/combotester.html?color0=e20074&color1=ff0083 https://www.colorcombos.com/combotester.html?color0=e20074&c...)
- initium 7y agoCase closed :)
- Yuval_Halevi 7y agoYou're from Germany by any chance? I think that in Lemonade german site, they changed the color to a darker pink (probably until the issue with T-mobile is finished)
- mendelk 7y agoI'm not from Germany, but I did notice that they changed the color for the German site. My comparison is to the American site.
- chefandy 7y agoWell, based on a 2017 version of their site in archive.org, their 'pink' is rgb(214, 0, 109) while T-Mobile's current pink is rgb(226, 0, 116). Not the same, but as a graphic designer, I think they'd be visually indistinguishable for most people unless comparing bordering swatches. But fuck T-Mobile though. Magenta is a primary color in most types of print. That they can somehow stop other people from using it is bullshit.
- thomasz 7y agoIn the late 90's, early 2000's, they aggressively tried to intimidate each and everyone using the letter T for any marketing purposes.
- im3w1l 7y agoI was surprised Apple didn't crack down harder on non-Apple iTech. That was legitimately confusing.
- Mountain_Skies 7y agoApple got away with stealing the name OS9 from Microware so they were not really a position to sue others over similar names without getting their own court testimony from the earlier trial thrown back at them.
- Macha 7y agoThey weren't first (imode, Cisco IPhone, iriver).
- ryanmercer 7y agoIs this really what companies worry about? An insurance (edit: ha, I thought it was a beverage company until I read another comment) company is using a similar colour as our telecommunications company so let's get lawyers involved?
- vichu 7y agoLemonade is an insurance company.
- deleted 7y ago[deleted]
- reaperducer 7y agoYes, they do. Lots of companies trademark their brand colors. UPS has a particular shade of brown. There are others, including 3M, Barbie pink, the yellow of a Wiffle Ball bat, and Cadbury purple.
- mattlondon 7y agoCadbury lost that courtcase though https://inews.co.uk/news/consumer/cadbury-purple-trademark-court-of-appeal-nestle-193906 https://inews.co.uk/news/consumer/cadbury-purple-trademark-c...
- mproud 7y agoStill pretty close.
- Yuval_Halevi 7y agopretty close? Where's the line then?
- criley2 7y agoNot sure where the line is, but this is a case that's far too close IMO because the shades here change depending on screen type more than they are different from one another. Amusingly I have 2 LCD monitors here, an acer and a samsung, and when I put Tmobile on the Samsung and Lemonade on the Acer, the colors look functionally identical to the naked eye.
- criddell 7y agoThe line is where a judge or jury decides it is.
- HenryBemis 7y agoI don't see the reason why you get downvoted. The laws are made by the lawmakers (congress, parliaments, etc.) Justice is there as the supreme/ultimate power to resolve issues between parties. We can't go around smashing heads because "my colour/your colour". When two parties have an issue that cannot be resolved amicably (I don't mean crimes), then Justice gets to say the final word. We live in a civilized world.
- mark-r 7y agoThese claims generally aren't based on hex colors, they're based on Pantone swatches. There's some leeway on how those swatches are converted to RGB.