IMO you are mixing 2 different things. 1. The business and product 2. The engineering quality You can have a tech company (business level as described in the

IMO you are mixing 2 different things. 1. The business and product 2. The engineering quality You can have a tech company (business level as described in the article) and produce ugly code (ex: facebook?). You can sell groceries on the internet and have great code.