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Did they learn nothing from the Recurly debacle a few months back? I don't think their pricing is bad but they need a starter plan that's less than $99/month.
by schammy 16y ago
Did they learn nothing from the Recurly debacle a few months back?
I don't think their pricing is bad but they need a starter plan that's less than $99/month.
Also, why are both Chargify and Recurly doing "bucket" plans with such high starting price points? Why not charge based on actual usage? If you have 500 paying customers you can justify $99/month no problem, but most people are going to take a while to build up to that size of customer base. These people can't start off with a $99/month plan. At least give maybe the first 10 customers for free, or charge on actual usage, e.g. $X per 10 customers or something like that.
One thing's clear at least, if I ever go into the recurring payment business, Chargify and Recurly are both very good examples of what NOT to do to win customer loyalty.
- gdevore 16y agoThe problem with charging for actual usage is that most of Chargify's support costs are probably incurred while their customers are setting things up. And that is when they don't have any users. Once you get chargify set up you don't have to touch it too much. Regardless though, this was a bad way to handle the price increase.
- run4yourlives 16y agoAre you suggesting that basic customer lifecycle management is an issue for them? That's not exactly reassuring. When you determine pricing, you figure this out. Every business has customer acquisition costs.