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The article and the title don't seem to match. This title is misleading.
by JonRB 9y ago
The article and the title don't seem to match. This title is misleading.
- nostromo 9y ago"Alphabet cracks $100B in annual revenue as advertising soars" was the original article title. As the earnings release progressed, Reuters decided to change the title to, "Alphabet's earnings miss Wall St. estimates as spending grows"
- IMTDb 9y agoAlways fun to see how two correct interpretations of the exact same number can be seen as correct vs misleading depending on the tone of the writer.
- jdkuepper 9y agoOr the market's reaction following the announcement. I would imagine that they have to have two draft titles ready for every piece written about earnings announcements.
- jnordwick 9y agoNot far off. On big announcements for economic releases and earnings reports there are multiple pieces written and when the reporter gets the numbers (sometimes under embargo) they choose the piece, fill in the blanks, make some finishing touches, and send it out. The market reactions however are driven by automated systems that get machine digestible metrics and reactions are programmed in ahead of time. The market literally adjusts at the speed of light.
- theDoug 9y agoAbsolutely. Also continually interesting to me to see response, given Google gives no guidance, compared to other companies that provide guidance and then 'miss' resulting estimates. (Disclosure: I work at Google)
- jnordwick 9y agoWhat do you mean? Google might not give guidance but they still certainly miss street consensus.
- spacehome 9y agoAs Alphabet doesn't give earnings guidance, it should read "Wall St. estimates miss Alphabet's earnings as spending grows".
- sctb 9y agoWe've updated the title from “Alphabet cracks $100B in annual revenue as advertising soars”. Quite the turnaround!