6 ms·

Can you provide more information? How exactly do you help developers?

pryelluw 10y ago
Well, turns out the average dev doesnt really know much about marketing. Some are even against learning it. I simply work with them to establish an online presence, a core brand (based on their skills and goals), a content strategy (what to write about in order to get the markets attention), visual branding (logo and website design), and time based plans to help them take action. Its like a sort of marketing makeover. But without any BS because I hate mind games.
- selectnull 10y ago
  Cool. Thanks.
  - pryelluw 10y ago
    You are welcome. :)
- andai 10y ago
  That last part got my attention! I'm currently studying internet marketing and there's so much stuff out there that makes me uneasy... have you found any resources for ethical marketing?
  - perlgeek 10y ago
    Marketing yourself as a developer can just be blogging, creating videos/sreencaptures of you explaining some thing etc. You don't have to sell anything, just convince people that you're worth employing. Just the other day my boss discussed some hiring decisions with me, and he said "the guy is too expensive. If he had a blog or an active github profile, I could justify 10% more" (above what we'd usually pay for the position). So, having a public blog with some contents and visitors can increase your pay as a developer by 10% easily. If you're not comfortable with traditional marketing, that's all you need to do. And if you're lucky, you can also sell some courses on pluralsight/udemy/whatever at some point, and make some extra cash on the side.
    - pryelluw 10y ago
      Yes, with those simple things you can manage to develop a nice online persona. Where I help people is more in how they are going to implement those ideas. Blogging is not as simple as it sounds and some people need some help to get started. They also need to write with an end goal in sight. I tell people to blog as if you were to publish a book from your posts after 6 months. People also tend to need help in structuring content. I help them learn how to write technical content that does not end up reading like furniture instructions.
  - pryelluw 10y ago
    Ethical marketing is the result of having strong ethics. I personally care more about how I make money than how much I make. My reputation is priceless. So, always listen to your gut and never do anything that you are not comfortable doing. You have a choice.
    - andai 10y ago
      Thank you, that is great advice.

Well, turns out the average dev doesnt really know much about marketing. Some are even against learning it. I simply work with them to establish an online presence, a core brand (based on their skills and goals), a content strategy (what to write about in order to get the markets attention), visual branding (logo and website design), and time based plans to help them take action. Its like a sort of marketing makeover. But without any BS because I hate mind games.

selectnull 10y ago
Cool. Thanks.
- pryelluw 10y ago
  You are welcome. :)
andai 10y ago
That last part got my attention! I'm currently studying internet marketing and there's so much stuff out there that makes me uneasy... have you found any resources for ethical marketing?
- perlgeek 10y ago
  Marketing yourself as a developer can just be blogging, creating videos/sreencaptures of you explaining some thing etc. You don't have to sell anything, just convince people that you're worth employing. Just the other day my boss discussed some hiring decisions with me, and he said "the guy is too expensive. If he had a blog or an active github profile, I could justify 10% more" (above what we'd usually pay for the position). So, having a public blog with some contents and visitors can increase your pay as a developer by 10% easily. If you're not comfortable with traditional marketing, that's all you need to do. And if you're lucky, you can also sell some courses on pluralsight/udemy/whatever at some point, and make some extra cash on the side.
  - pryelluw 10y ago
    Yes, with those simple things you can manage to develop a nice online persona. Where I help people is more in how they are going to implement those ideas. Blogging is not as simple as it sounds and some people need some help to get started. They also need to write with an end goal in sight. I tell people to blog as if you were to publish a book from your posts after 6 months. People also tend to need help in structuring content. I help them learn how to write technical content that does not end up reading like furniture instructions.
- pryelluw 10y ago
  Ethical marketing is the result of having strong ethics. I personally care more about how I make money than how much I make. My reputation is priceless. So, always listen to your gut and never do anything that you are not comfortable doing. You have a choice.
  - andai 10y ago
    Thank you, that is great advice.