For the past decade plus, Intel has been their own biggest competitor. Atom processors aren't weak and built on an old process because Intel can't make them bet

For the past decade plus, Intel has been their own biggest competitor. Atom processors aren't weak and built on an old process because Intel can't make them better, but rather because Intel's greatest fear is undercutting their more lucrative markets. Their very high profit markets. So if you go back ten years and say "what if Intel did this" (which in that case was making a processor for Apple that Apple was paying maybe $20 each for, estimating on the very high side), it is over simplified to just imagine that it's additive. Intel has been rolling on profit margins that the hyper-competitive ARM market can only dream about. It may be time for them to adapt (and arguably they have been), but those 12,000 didn't lose their job because Intel didn't do something different ten years ago. They, and thousands others, might never have had an Intel job in the first place if Intel made different choices.