7 ms·

I love it. Quite often logo redesign processes gets completely out of hand, but this was a significant improvement over the older version: Cleaner, more modern

by stormen 11y ago

I love it. Quite often logo redesign processes gets completely out of hand, but this was a significant improvement over the older version: Cleaner, more modern and beautiful in all its simplicity. Bravo!

LandoCalrissian 11y ago
Yeah I think it's pretty nice too. Works really well with the material design elements for most their applications.
sirtastic 11y ago
I agree. Material design to me seemed like a great step as well. The different looks between Google products didn't seem so bad till they started to move everything over to material design and I realized how fragmented the previous designs were. Didn't even see the problem till it was fixed. slow clap
- dmix 11y ago
  > Didn't even see the problem till it was fixed Most design problems are this way. Even after you fix them they are often not obvious to the user despite improving the UX.
mentos 11y ago
I like the attention they brought to the angle/attitude of the 'e'. Never appreciated before how it has a friendlier feel.
- ErikHuisman 11y ago
  It is pioneered by Alfred Heineken in 1954 to cheer up the brand Heineken.
  - branchless 11y ago
    I think these things might make a small difference but overall it's not important. I view Heineken as a boring lager which has little character, probably due to being produced in industrial quantities. A jaunty 'e' isn't going to fix that. Same for google. So long as they continue to bang out appropriate search results I'm with them. Right until they don't.
    - krapp 11y ago
      Logo design and typography are intended to affect you subconsciously, not consciously. That tilted 'e' is meant to advertise the brand in the middle of dozens of other logos in the store, and draw consumers in from that myriad of choices based on psychological cues and associations they may not even be aware of. The effect is important in aggregate - some large number of potential customers conditioned over a lifetime of advertising to associate different typographic styles with emotional states and narratives being slightly more conducive to pick your beer over others than they otherwise might have been, because now it's 'nicer.'
      - TheOtherHobbes 11y ago
        That's what designers tell you anyway. Objective support for this hypothesis is thin on the ground. In reality logos are nowhere near the top of the list of factors that drive a buying decision. Whatever bounce effect businesses get from a new logo can usually be explained just as much by novelty as by implied psychological voodoo. Generally, I'm suspicious of management-by-logo. When I see logos being updated at vast expense for no good reason, I worry about the direction a company is heading in.
        mozumder 11y ago
        > That's what designers tell you anyway. And everybody else in the world. > In reality logos are nowhere near the top of the list of factors that drive a buying decision. Great. Then replace the Chanel or Louis Vuitton logos with a bright primary colored Google logo, and see what their purse sales are like a year from now. I'm sure millionaire socialite women would love to have their bright red-blue-green-yellow logos on their Saint Laurent jacket (although it would be perfect for Moschino...) Sorry dude, but you're over thinking this. Logos are part and parcel to brand identity, and everything about branding determines sales. If you don't have a good logo, you don't have a good business.
  - mc32 11y ago
    Elektra the label and dell also modified and stylized "E"s in their logos.
  - kps 11y ago
    The sloped crossbar on ‘e’ is characteristic of early Roman typefaces of the so-called Venetian or Humanist class¹, which were inspired by Carolingian script². Catull³, the font on which the former Google wordmark was based (it's not exactly Catull — some details are simplified, like the serif edges being snapped to 45°), is actually closer to the script than to typical Venetian typefaces — which, once you've seen the whole thing, blows the idea of the old logo looking ‘more professional’ out of the water, unless your profession is ‘medieval scribe’. ¹ https://en.wikipedia.org/wiki/Vox-ATypI_classification#Humanist https://en.wikipedia.org/wiki/Vox-ATypI_classification#Human... ² https://en.wikipedia.org/wiki/Carolingian_minuscule https://en.wikipedia.org/wiki/Carolingian_minuscule ³ http://www.myfonts.com/fonts/berthold/catull-bq/ http://www.myfonts.com/fonts/berthold/catull-bq/
- gnuarch 11y ago
  The rotated 'e' reminds me of Pac-Man, eating everything in reach.
- EarthLaunch 11y ago
  The 'e' thing was hamfisted and implies they're a "hey fellow kids" company.
  - pconner 11y ago
    The e has been slanted since the 1999 logo
lifeisstillgood 11y ago
edit: I agree ... but this is just the price for showing up at this level of the game. It is of course a major effort for those professionals who executed on it, and is beyond my capabilities - but it's not strategic level stuff - just like stealth fighters are not strategic level stuff anymore. (My previous and clearly downvote-magnet post that is a little more detailed): An updated, simple look and feel is not a matter for congratulations. Look at stealth airplanes. If you don't have a stealth warplane, the modern SAMs can take you out no problem, with stealth the odds are much more in your favour. Stealth tech is the table stakes, the price any superpower or superpower-to-be must pay just to show up. If Google had not done this, or had done it badly, then we would worry. Behind the scenes many many professionals worked hard to make sure it went well - as expected. This is something I personally would never achieve - I could not steer a multi-national rebranding. But Google has to - it's the price just for staying in the game. So kudos to those involved, it took years of your experience and effort. But for Google, it's just what needed to be done to keep up. And if we should not be distracted, internally they really must not be distracted.
bradleyjg 11y ago
I don't like it. It seems more juvenile in the same way comic sans gets criticized for. The loss of character on the lower case g is especially unfortunate. Non est disputandum I guess.
- flanbiscuit 11y ago
  I kinda like and also don't really care. But I do also see the juveline aspect of it. It does remind of letters/font I'd see on a wall in daycare
- lemevi 11y ago
  It seems off-putting right now, but even the Airbnb logo redesign has become less offensive looking over time looking so I think people will adjust to Google's new logo and look back and see the old version as outdated.
- thrusong 11y ago
  I really like this new look, but really hated Facebook's move away from Klavika earlier this year. This to me feels more friendly, fun, and still has personality whereas I feel Facebook's new logo is dull and lifeless.
  - chronic41 11y ago
    To me, Facebook's logo is far better than Google. Facebook is much less childish.
    - thrusong 11y ago
      I absolutely love Facebook's brand, with the Klavika logo. I just don't like the new typemark.
- inopinatus 11y ago
  It is because the terminal cut of the g attempts to geometrically bisect the bar of the e, whilst simultaneously trying to resemble a smile. Those are irreconcilable design objectives. The capital G is still wasting vast quantities of space. I agree, overall, this new typography has a kindergarten aesthetic. It's not for me, certainly. However I think the colour blocking and letter shaping on the new favicon is superb.
frigg 11y ago
I don't like it. To me it looks like a doodle a 12 y.o. made and reminds me of comic sans.
- babby 11y ago
  https://www.google.com.au/logos/doodles/2015/googles-new-logo-5078286822539264.2-hp.gif https://www.google.com.au/logos/doodles/2015/googles-new-log...
- rtpg 11y ago
  That seems like what they're aiming for? Seems to go against the seriousness that they seem to be pulling into android's mechanisms, but it's in line with historic google as a "fun place".
pratyushag 11y ago
I agree. In fact, I half expected them to write alphabet (name of the company). I wasn't aware of the new logo and had browsed to Google.com to search for something.

by stormen 11y ago

LandoCalrissian 11y ago

Yeah I think it's pretty nice too. Works really well with the material design elements for most their applications.

sirtastic 11y ago

I agree. Material design to me seemed like a great step as well. The different looks between Google products didn't seem so bad till they started to move everything over to material design and I realized how fragmented the previous designs were. Didn't even see the problem till it was fixed. slow clap

dmix 11y ago
> Didn't even see the problem till it was fixed Most design problems are this way. Even after you fix them they are often not obvious to the user despite improving the UX.

mentos 11y ago

I like the attention they brought to the angle/attitude of the 'e'. Never appreciated before how it has a friendlier feel.

ErikHuisman 11y ago
It is pioneered by Alfred Heineken in 1954 to cheer up the brand Heineken.
- branchless 11y ago
  I think these things might make a small difference but overall it's not important. I view Heineken as a boring lager which has little character, probably due to being produced in industrial quantities. A jaunty 'e' isn't going to fix that. Same for google. So long as they continue to bang out appropriate search results I'm with them. Right until they don't.
  - krapp 11y ago
    Logo design and typography are intended to affect you subconsciously, not consciously. That tilted 'e' is meant to advertise the brand in the middle of dozens of other logos in the store, and draw consumers in from that myriad of choices based on psychological cues and associations they may not even be aware of. The effect is important in aggregate - some large number of potential customers conditioned over a lifetime of advertising to associate different typographic styles with emotional states and narratives being slightly more conducive to pick your beer over others than they otherwise might have been, because now it's 'nicer.'
    - TheOtherHobbes 11y ago
      That's what designers tell you anyway. Objective support for this hypothesis is thin on the ground. In reality logos are nowhere near the top of the list of factors that drive a buying decision. Whatever bounce effect businesses get from a new logo can usually be explained just as much by novelty as by implied psychological voodoo. Generally, I'm suspicious of management-by-logo. When I see logos being updated at vast expense for no good reason, I worry about the direction a company is heading in.
      - mozumder 11y ago
        > That's what designers tell you anyway. And everybody else in the world. > In reality logos are nowhere near the top of the list of factors that drive a buying decision. Great. Then replace the Chanel or Louis Vuitton logos with a bright primary colored Google logo, and see what their purse sales are like a year from now. I'm sure millionaire socialite women would love to have their bright red-blue-green-yellow logos on their Saint Laurent jacket (although it would be perfect for Moschino...) Sorry dude, but you're over thinking this. Logos are part and parcel to brand identity, and everything about branding determines sales. If you don't have a good logo, you don't have a good business.
- mc32 11y ago
  Elektra the label and dell also modified and stylized "E"s in their logos.
- kps 11y ago
  The sloped crossbar on ‘e’ is characteristic of early Roman typefaces of the so-called Venetian or Humanist class¹, which were inspired by Carolingian script². Catull³, the font on which the former Google wordmark was based (it's not exactly Catull — some details are simplified, like the serif edges being snapped to 45°), is actually closer to the script than to typical Venetian typefaces — which, once you've seen the whole thing, blows the idea of the old logo looking ‘more professional’ out of the water, unless your profession is ‘medieval scribe’. ¹ https://en.wikipedia.org/wiki/Vox-ATypI_classification#Humanist https://en.wikipedia.org/wiki/Vox-ATypI_classification#Human... ² https://en.wikipedia.org/wiki/Carolingian_minuscule https://en.wikipedia.org/wiki/Carolingian_minuscule ³ http://www.myfonts.com/fonts/berthold/catull-bq/ http://www.myfonts.com/fonts/berthold/catull-bq/
gnuarch 11y ago
The rotated 'e' reminds me of Pac-Man, eating everything in reach.
EarthLaunch 11y ago
The 'e' thing was hamfisted and implies they're a "hey fellow kids" company.
- pconner 11y ago
  The e has been slanted since the 1999 logo

lifeisstillgood 11y ago

edit: I agree ... but this is just the price for showing up at this level of the game. It is of course a major effort for those professionals who executed on it, and is beyond my capabilities - but it's not strategic level stuff - just like stealth fighters are not strategic level stuff anymore. (My previous and clearly downvote-magnet post that is a little more detailed): An updated, simple look and feel is not a matter for congratulations. Look at stealth airplanes. If you don't have a stealth warplane, the modern SAMs can take you out no problem, with stealth the odds are much more in your favour. Stealth tech is the table stakes, the price any superpower or superpower-to-be must pay just to show up. If Google had not done this, or had done it badly, then we would worry. Behind the scenes many many professionals worked hard to make sure it went well - as expected. This is something I personally would never achieve - I could not steer a multi-national rebranding. But Google has to - it's the price just for staying in the game. So kudos to those involved, it took years of your experience and effort. But for Google, it's just what needed to be done to keep up. And if we should not be distracted, internally they really must not be distracted.

bradleyjg 11y ago

I don't like it. It seems more juvenile in the same way comic sans gets criticized for. The loss of character on the lower case g is especially unfortunate. Non est disputandum I guess.

flanbiscuit 11y ago
I kinda like and also don't really care. But I do also see the juveline aspect of it. It does remind of letters/font I'd see on a wall in daycare
lemevi 11y ago
It seems off-putting right now, but even the Airbnb logo redesign has become less offensive looking over time looking so I think people will adjust to Google's new logo and look back and see the old version as outdated.
thrusong 11y ago
I really like this new look, but really hated Facebook's move away from Klavika earlier this year. This to me feels more friendly, fun, and still has personality whereas I feel Facebook's new logo is dull and lifeless.
- chronic41 11y ago
  To me, Facebook's logo is far better than Google. Facebook is much less childish.
  - thrusong 11y ago
    I absolutely love Facebook's brand, with the Klavika logo. I just don't like the new typemark.
inopinatus 11y ago
It is because the terminal cut of the g attempts to geometrically bisect the bar of the e, whilst simultaneously trying to resemble a smile. Those are irreconcilable design objectives. The capital G is still wasting vast quantities of space. I agree, overall, this new typography has a kindergarten aesthetic. It's not for me, certainly. However I think the colour blocking and letter shaping on the new favicon is superb.

frigg 11y ago

I don't like it. To me it looks like a doodle a 12 y.o. made and reminds me of comic sans.

babby 11y ago
https://www.google.com.au/logos/doodles/2015/googles-new-logo-5078286822539264.2-hp.gif https://www.google.com.au/logos/doodles/2015/googles-new-log...
rtpg 11y ago
That seems like what they're aiming for? Seems to go against the seriousness that they seem to be pulling into android's mechanisms, but it's in line with historic google as a "fun place".

pratyushag 11y ago

I agree. In fact, I half expected them to write alphabet (name of the company). I wasn't aware of the new logo and had browsed to Google.com to search for something.