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Devolver
searching Neon…
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31.
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by
Devolver
9y ago
I did not insist anything about "doing traditional enterprise sales." I said that when a company successfully crosses the chasm, it has established a leading positition in a mainstream market. What that mainstream market is or the
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by
Devolver
9y ago
I had no idea it did that! Thanks for letting me know. Will look into.
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by
Devolver
9y ago
I'm the author, and am not even the least bit bitter. I love Twilio. I wrote this because I want them to succeed. A successful IPO has no necessary correlation to having crossed the chasm. You've successfully crossed the chasm whe
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Draft Specs for a Viable 3rd Party in America
(medium.com)
1 points
by
Devolver
9y ago
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0 comments
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With the Right Competitive Strategy, Snap Can Snap Back Against Facebook
(exponents.co)
1 points
by
Devolver
9y ago
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0 comments
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How Snap can defeat Facebook
(exponents.co)
1 points
by
Devolver
9y ago
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0 comments
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by
Devolver
9y ago
This post tries to look beyond the schadenfreude and extract unexpected insights from the epic fiasco that was Fyre Festival.
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2 Counterintuitive Lessons for Technical People from the Ashes of Fyre Festival
(exponents.co)
2 points
by
Devolver
9y ago
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1 comments
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Why It's Almost Never Moral to Make Your Products Addicting
(medium.com)
1 points
by
Devolver
9y ago
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0 comments
40.
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by
Devolver
9y ago
There are a fair number of companies (and governments) who would pay a LOT of money ($$ hundreds of millions/year) for an accurate picture the real time state of the world every day.
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by
Devolver
9y ago
Disruption (REAL disruption) happens when janky, poorly-featured products come along and do one key, valuable thing much better than their established, mature, full-featured competitors. The janky upstart uses that small edge (and its much
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by
Devolver
9y ago
Absolutely, you're right. The argument is just a hypothesis and unfortunately, the known laws of physics don't allow us the time travel capabilities necessary to actually test it. However, what you're saying fits in quite nic
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by
Devolver
9y ago
Well said.
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by
Devolver
9y ago
+1000%. Dick did what he was brought in to do. The way it panned out is another strong datapoint for the argument that consumer internet companies should be led by product/visionary types while detail/implementation types run the
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Why Twitter Is Failing to Grow
(exponents.co)
331 points
by
Devolver
9y ago
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213 comments
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Why Twilio's $53.5B Opportunity Is at Risk
(exponents.co)
2 points
by
Devolver
9y ago
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0 comments
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Why the U.S. Risks Devolving into an Autocratic Oligarchy
(exponents.co)
3 points
by
Devolver
10y ago
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0 comments
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How to Build a Hard Tech Startup
(backchannel.com)
3 points
by
Devolver
10y ago
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0 comments
49.
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by
Devolver
10y ago
Again, not sure you read the article closely. I think I made it clear that it's a case of "Yes, and..." not "either/or" The bias is not the only source of the problem. As you point out correctly, the marketing
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by
Devolver
10y ago
Also, as Steve Blank points out (perhaps a bit too harshly), Tim Cook is a brilliant operator and optimizer, but very far from a visionary or brilliant product/marketing mind. So far, he's taken the foundation that Jobs built and
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by
Devolver
10y ago
Also a great point. In my mind, Steve Jobs was a genius marketer AND a genius product person. His keynote speeches "One More Thing..." were the pure essence of great showmanship. An amazingly designed and engineered product, marke
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by
Devolver
10y ago
Hmm. Doesn't sound like you read this closely. For one thing, the subtitle of my post says "In which the tech industry's stigma against marketing creates a SELF-FULFILLING PROPHECY that leaves a trail of failed products, fire
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by
Devolver
10y ago
"ergo" = therefore. Ergo, there needs to be a strong logical thread between one side of the equation and the other. The fact that Apple is great at marketing and super-profitable doesn't equate to the Valley respecting market
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by
Devolver
10y ago
Yeah, it's true that ecommerce operations are almost always driven by marketing's priorities and demands. However, Amazon seems to have found a pretty great balance here.
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by
Devolver
10y ago
I'm truly sorry you feel that way. I was hoping to bridge the divide and help technical people understand that their distaste and distrust of marketing hurts them more than anyone else. Please help me understand how I fell short.
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by
Devolver
10y ago
If you are really taught that, then your teacher has done you a great disservice. The most original product person in tech's history was also one of it's most brilliant marketing and sales people. I'm talking, of course, of S
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by
Devolver
10y ago
Please elaborate on the source of the disconnect for you. Perhaps I failed, but I tried to make it clear that the foundation of great marketing IS building a product the market needs...because doing that well usually means knowing what the
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by
Devolver
10y ago
This view is my case in point. But given how the marketers at your company seem to be behaving, I understand your frustration. But look at Steve Jobs: the ULTIMATE marketer if there ever was one. Or Mark Benioff, another brilliant marketer.
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by
Devolver
10y ago
Yeah, I totally hear you on the pop up. I kinda hate them and think they suck UX wise, but email opt-ins are my bread and butter, and I only set it only trigger when people are about to click away. Also, as the article (hopefully) argues, &
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by
Devolver
10y ago
That's a very good point. I could add that Steve Jobs was marketing genius at core, that Salesforce's success (especially early on) was heavily driven by marketing, and that Snap's recent rollout of Spectacles is one of the b
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