I eat it because it's cheaper, faster, and I trust Rob when he says it's healthier than any other meal I could make. The flavor/texture is something that I got

I eat it because it's cheaper, faster, and I trust Rob when he says it's healthier than any other meal I could make. The flavor/texture is something that I got used to almost immediately and I actually crave the stuff now ;) An added bonus is that I can completely eliminate over-eating from my lifestyle (without feeling hungry all the time), which has allowed me to lose weight.