I think IMAX achieved a counter-effect of people actually realizing that a VR headset would have a widescreen field of view larger than IMAX could ever have. It

I think IMAX achieved a counter-effect of people actually realizing that a VR headset would have a widescreen field of view larger than IMAX could ever have. It's only a matter of time until the big screen, highly immersive theater experience will not be seen as an IMAX.