4 ms·
Be Shameless
- WalterSear 11y agoDon't do any of this. It's terrible, myopic, short-sighted and disingenuous. It's part of the problem.
- deleted 11y ago[deleted]
- siddg 11y agoThat's harsh and generalized
- angersock 11y agoWell, yes, of course... ...but does it work?
- cheese1756 11y agoWhat is your reasoning? Getting press isn't easy, and it can greatly help a startup in terms of sales and contacts. Self promotion directly helps with that, and also opens up connections that would have been missed otherwise.
- WalterSear 11y agoLying burns bridges.
- akhatri_aus 11y agoThere's a hint of desperation in it that signals the product/service may not be as good as it sounds. Usually, good products are promoted by people who don't stand to gain anything out of their promotion.
- alonmower 11y agoI feel like there's a balance this article is missing. Yes, obviously if you're not doing any marketing and no one knows what your company is, what it does, or how it's doing it's going to be a lot harder to talk to customers/potential hirs/VCs On the flip side if all you're doing is beating your own drum, spewing vanity metrics, and not focusing on the things that truly matter to the business (customers + product) then you're going to turn off a lot of smart, perceptive people that you'd be lucky to have as your customers/employees/investors
- ismail 11y agoRead 0-1
- jwdunne 11y agoI think there is shameless and there is shameless. I don't see the examples the OP mentions as being shameless really. Perhaps riding on the back of a notable death or otherwise serious, negative event is shameless. For example, in the UK, we recently had a roller coaster crash. An accident solicitor sent out a marketing SMS along the lines of "Have you been involved in a roller coaster crash? We can help claim the compensation you deserve". I would say this is an example of taking shamelessness too far to the point where it's disrespectful and ultimately harmful to your reputation.
- WalterSear 11y agoIMHO, it's a slippery slope, and it's a poor mindset to be in. If you need to take advantage of your audience to get their attention, they will not trust you, and the effectiveness of subsequent messages, and the subsequent sale you are pursuing will be colored by that adversariality. My personal anecdata, but I've watched 'not respecting your audience in pursuit of attention' fail catastrophically several times. It's a popular way to screw up.
- TerryADavis 11y agoI have a fucken SETI, you nigger!