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Mint's founder on virality (paraphrased): his product had essentially no virality (no one shares their bank stories with their friends) so he focused instead on
by chris100 17y ago
Mint's founder on virality (paraphrased): his product had essentially no virality (no one shares their bank stories with their friends) so he focused instead on good old PR: making sure he'd be in the news as much as he could.
So much for virality :-)
- nex3 17y agoInterestingly, just a couple days ago I was talking about Mint to my friends...
- tomjen2 17y agoTrue, but you properly wasn't using Mint with your friends the way you would use Facebook, etc. "Nex3 is paying of his credit card bill. Remaining amount $12158" is properly not something you want to share with your friends.
- wavesplash 17y agoI think Josh's point was not that you needed virality. Virality is just one way to get distribution (albeit a very efficient way). Josh's point was that distribution (aka Customer Acquisition) is hard and you can't just 'bolt virality on' as an afterthought.