Agree that the bias is to overestimate the power of a name but disagree with the notions that a) the name doesn't matter that much and b) the wasteful process o

Agree that the bias is to overestimate the power of a name but disagree with the notions that a) the name doesn't matter that much and b) the wasteful process of going through a ton of names to arrive at something close to what they started with was not actually necessary for coming up with and feeling satisfied with that name in the first place. I'm pretty sure Hippolist wouldn't have worked as well as Trello in a quantifiably material way.