That feature is there to let you improve your privacy, not to trick you in to taking it away. http://appleinsider.com/articles/12/09/13/apple_adds_new_limit_ad

That feature is there to let you improve your privacy, not to trick you in to taking it away. http://appleinsider.com/articles/12/09/13/apple_adds_new_limit_ad_tracking_feature_to_ios_6 http://appleinsider.com/articles/12/09/13/apple_adds_new_lim... The problem is legacy, a bunch of stuff was probably going to break if they just enabled that en-mass.