@bedhead hit the spot with his comment "Circumstances matter. I suppose if Uber hadn't entered into a partnership first, the whole thing would be more palatable

@bedhead hit the spot with his comment "Circumstances matter. I suppose if Uber hadn't entered into a partnership first, the whole thing would be more palatable. But by going this route, Uber is sending a clear signal to all potential future partners - watch out. I just find it distasteful, and sadly predictable given Uber's history."