7 ms·
'Buy button' to be added to Google search results
- mangecoeur 11y agowow. The European Commission is going to love this (context http://www.theguardian.com/technology/2015/apr/15/google-faces-antitrust-action-from-eu-competition-watchdog http://www.theguardian.com/technology/2015/apr/15/google-fac...)
- SimplyUseless 11y agoThe philosophy is similar to Amazon 1-Click, reduce friction to buy however the impact to retailers may not be all positive. Retailers will loose control on up-sell and cross-sell, instead the control will go to the Search platform.
- TazeTSchnitzel 11y ago1-Click doesn't hurt sellers! It works for the Marketplace too. It just means you don't need to go through the full wizard thing.
- Grue3 11y ago1. Control the vast majority of web-search share ensuring the vast majority of users go through your site before buying anything. 2. Introduce a buy button for the cooperating retailers, which is obviously displayed at the very top of search results. 3. Other retailers have to either pay Google or be pushed down in search results below the retailers who have a buy button. This is why Google Search desperately needs some real competition. Oh, and the next step? Buy button right in your browser (Chrome). Buy stuff just by typing into OmniBar(TM)!
- jeswin 11y agoActually, there is no lack of competition. Google is in big trouble and it knows. Many e-commerce companies are going mobile-first. Here in India, some are abandoning the web altogether. If native mobile apps dominate e-commerce, Google's biggest revenue stream could face its biggest challenge in many years.
- TazeTSchnitzel 11y agoCommerce has nothing to do with it. Google has no search competition.
- boomzilla 11y agoYeah, but what pays for search? Remember the early days of Google, they got the search tech right, and returned the best results, but there was concern how they would make money. They lucked in AdWords and took over the online advertising industry. Commerce is one significant (if not the main) source of the ad dollars.
- WorldWideWayne 11y agoThey have buy competition though. I have read (and it seems plausible to me) that most people go directly to Amazon.com when they know what they want to buy already, and they only search Google for things to buy when they don't know. I myself limit my online buys to Amazon because it's more convenient than setting up a new account for each individual vendor. I don't even care if I pay more at Amazon. It's safer and more convenient.
- DanBC 11y ago...and one of the reason people search Google is because searching Amazon is weirdly and totally broken. I know Amazon is chock full of people who know what they're doing so it's always surprising that the search is so bad.
- TazeTSchnitzel 11y agoHuh, what? Amazon search works great.
- mreiland 11y agowhat? I've never ever ever had an issue with amazon search, can you explain what you mean?
- mahouse 11y agoI hope the EU has something to say about this, because it sounds outrageous.
- anthony_romeo 11y agoI'm just curious why Google is implementing this now, given that the basis of the EU antitrust case was due to its relationship with online retailers.
- dazc 11y agoThe headline does sound outrageous but it doesn't describe what's actually going to be happening. But, worry not, The EU will have something to say regardless.
- josefresco 11y agoThis as an extension to AdWords doesn't seem like a horrible idea. For some retailers, allowing Google to complete an order might be a net improvement over their own store/experience. For the small to medium size etailers, Google most likely can offer superior experience and an "order is an order" assuming the net profit is reasonable.
- prophead 11y agoAdvertisers will also opt-in to using it as a way of differentiating their Ad from competitors. Google and Advertisers have figured out that constant small changes to search Ads prevent "PPC Blindness" and every new extension gives a temporary incremental lift in regular ad clicks.
- josefresco 11y agoExactly, just the the click-to-call and other ad extensions. If the CAC goes down small to mid-size retailers won't care.
- meesterdude 11y agoI struggle to think of something where I would buy it from the search result alone. Even if it is the thing I want, I'm going to price shop or at least click through for details. Then again, I am not the internet, so maybe some people will be really happy with this. I doubt I'll ever use it.
- jws 11y agoYou might believe that if the worlds largest, most sophisticated searcher of the Internet has scoured all vendors and displayed the exact item you want, and they have a buy button on the best price, that it is the best price. You'd probably be wrong, but most people are wrong about something every day. There will be clicks. Revenue will be steered.
- meesterdude 11y ago> but most people are wrong about something every day Speak for yourself! I am always right. :) > There will be clicks. Revenue will be steered All that really matters. As long as it doesn't negatively impact search, i expect i'll be able to ignore it and others will be able to use it and life will be swell.
- deleted 11y ago[deleted]
- TazeTSchnitzel 11y agoAnti-trust suits on both sides of the Atlantic in three, two, one...
- SimplyUseless 11y agoI think "Buy button" will not be forced to the retailers instead it will be an opt-in. However think of these scenarios from the retailer's point of view: 1. Where Google button shows up on all links except my link, would it come under pressure and cave in; since all my competitors are selling by "Buy button". 2. Google may give priority to links who provide Buy button "integration". Pending anti-trust looming, this could put retailers under pressure as well. 3. Given an option to the end users to buy from Google vs. buy from another website, the end users could start seeing Google as a good brother. Even though it could be an opt-in, it does not look like an opt-in when it comes to monopolies.
- TazeTSchnitzel 11y agoIt's brilliant, really. Impossible to compete with. Now customers have bought from your competitor without having to leave the results page. They won't even click on your site now.
- tantalor 11y agoHeadline contradicts the story, which says the button will be added to the "shopping ads that appear alongside search results", not the search results themselves. Big difference. (I work for Google)
- natch 11y agoSo, is it kind of like this, where Google takes some of the profit and doesn't worry about whether the goods are pirated or not, because hey, profit! http://www.reddit.com/r/google/comments/37i2f4/someone_pirated_one_of_my_books_and_is_selling_it/ http://www.reddit.com/r/google/comments/37i2f4/someone_pirat... Or... are you still "good" Google? Is this guy getting any help from Google yet?
- baldfat 11y agoThe buy button goes to the retailers checkout and not to Google saving one click. How is this any different that the link to the product and you than hit purchase. I fail to see the "Evil" in this.
- natch 11y agoRead the story.
- baldfat 11y agoI did read the story. The purchase is the stores purchase minus the click to the checkout box.
- natch 11y agoI'm talking about the story I linked, where someone is selling a pirated copy of an author's book on Google Play. Google is happily collecting a portion of the proceeds on the pirated book, while refusing to remove the pirated book from the marketplace. So.. not cool.
- 11y ago
- raheemm 11y agoConversion is not based simply on an ad and a buy button. Consumers like to read reviews, price shop, check out images, specs, have questions answered, etc. How is a 3 line ad supposed to compress all that? By adding a buy button?!! This will most likely go the way of google wallet