This is a rails gem, so you get all the benefits of integration with the web framework. As far as I know, GWO does A/B testing between hardcoded URLs, so the lo

This is a rails gem, so you get all the benefits of integration with the web framework. As far as I know, GWO does A/B testing between hardcoded URLs, so the logic is then split between GWO (to redirect to the correct page) and your app (to serve the correct content for that page).