As other people in this thread mentioned, I would recommend testing different messaging to see what resonates with your target group (devs and devops at startup

As other people in this thread mentioned, I would recommend testing different messaging to see what resonates with your target group (devs and devops at startups). I would also recommend testing different online and offline channels to find this specific group. Here's a post I wrote that lists the developer marketing channels to try: http://murtza.org/driving-the-api-adoption-funnel/ http://murtza.org/driving-the-api-adoption-funnel/