As referenced at the end of the article, there's a This American Life podcast from a few years ago about the whole thing: http://www.thisamericanlife.org/radio-

As referenced at the end of the article, there's a This American Life podcast from a few years ago about the whole thing: http://www.thisamericanlife.org/radio-archives/episode/412/million-dollar-idea http://www.thisamericanlife.org/radio-archives/episode/412/m... Really worth the listen.