1. Sell to our laziness - does this product save me X hrs of writing the same boring code for each project (e.g. creditcard.js) 2. Can I try it right now? A de

1. Sell to our laziness - does this product save me X hrs of writing the same boring code for each project (e.g. creditcard.js) 2. Can I try it right now? A dev might need authorization from a manager to buy something, so a free trial will go a long way in getting the dev to try out your product. 3. How good is the quality? Detailed documentation goes a long way. Devs care a lot more than any other target market about what is under the hood. Spend your marketing dollars creating a very high quality, targeted blog with the sole goal to capture my email. Send me regular emails (once/twice a month) about very specific things that I am interested in. Gain the trust of a dev before you start selling to him.