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Paper is the app. Think Kit is the new set of tools for whiteboarding.

• pimlottc 11y ago
  It is confusing that there is no clear title on the page. The first appearance of the name "Paper" is in a button label.
  • jkestner 11y ago
    Also that the product on this page, Think Kit, isn't mentioned until the 5th panel, and even then it isn't stated that this is the product. I was also expecting this to be an in-app purchase, but it's free. Makes a little more sense if you start from http://fiftythree.com/paper http://fiftythree.com/paper , but this style of web design is beautiful and frustrating and overbranded for the product's simplicity (Paper and Think Kit and Innovation Engine). I use Paper a lot, btw, and expect to use the new tools as well - just as I was straying, trying out alternatives that have guided drawing and layers. (Paper still doesn't have layers.)
  • wmorein 11y ago
    Totally fair feedback. We'll work on it.