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Reading the "Risk Factors" in the From S-1 always proves to be educational. Thanks to the SEC the disclosures tend to be very candid (if not partially shrouded
by walterobm 11y ago
Reading the "Risk Factors" in the From S-1 always proves to be educational. Thanks to the SEC the disclosures tend to be very candid (if not partially shrouded by legalese) and a good indicator of the structural weaknesses of a company.
For FitBit the lack of subscription revenue (1% of total), the litigation following product recalls, and the uncertainty from complying with FDA regulations seem particularly noteworthy.
- bgilroy26 11y ago+ Apple just released a product with similar features https://www.apple.com/watch/technology/ https://www.apple.com/watch/technology/ Ctrl-f 'Accelerometer'
- misteredison12 11y agoThe problem is competition. FitBit's only hope, in my opinion, is to create an Android-based/compatible multifunction device that becomes the competitor to the Apple Watch.
- jkestner 11y agoOn the other hand, they present a cross-platform alternative. I bought Fitbit's scale because it had a Windows Phone app, something that Apple or Samsung won't give me.
- misteredison12 11y agoI just don't think a pedometer gets the job done. I think the winners in this space will be much broader, multifunction devices. Something like I expect to see out of Apple Watch 3.0.
- jkestner 11y agoAn interesting comparison is Misfit. They sell pedometers but also offer a free app for Pebble and Apple Watch. How do they intend to make money? Selling Shine to people who are interested in the jewelry aspect? Getting people into their ecosystem and selling them the bed sensor or other future specialized sensors?
- BinaryIdiot 11y agoI've been really curious about the Misfit business model. It's neat that they offer their software on two watches now but it's free. You only pay for devices and last I looked they didn't have any services. Does anyone have any insights there since I'm curious?
- jkestner 11y agoPartial answer: http://www.wareable.com/fitness-trackers/health-insurer-pay-you-to-get-fit-with-misfit-flash-563 http://www.wareable.com/fitness-trackers/health-insurer-pay-...
- BinaryIdiot 11y agoOhh that makes good sense. I wonder what the money looks like versus other models like what Jawbone and Fitbit use. Thanks for the insight.
- dragonwriter 11y ago> I just don't think a pedometer gets the job done. Fitbit's current flagship activity tracker (the Surge) includes a pedometer, but it isn't just a pedometer. It has a fair array of functions, including non-pedometer fitness functions like the heart rate monitor -- it doesn't support third-party functionality like Apple Watch or Android Wear, and it doesn't have a color screen, OTOH, it can be used with Apple or Android devices (and Windows Phone, I think) -- or with neither, it can use a desktop or laptop to sync, as well -- and when used with a mobile device, it can support call and text notifications and control the synced device's music playback. It also has its own GPS for doing exercise (run/bike) route tracking. They're in a tough competitive spot, sure. But they've known for a while that the direction was toward broader functionality.
- deleted 11y ago[deleted]
- omgitstom 11y agoDirect link to risk factors: http://www.sec.gov/Archives/edgar/data/1447599/000119312515176980/d875679ds1.htm#rom875679_2 http://www.sec.gov/Archives/edgar/data/1447599/0001193125151...