Bids generally have to be responded to within 100ms on these AdTech stacks and if you start to timeout they slow down bids being sent to you....which makes your

Bids generally have to be responded to within 100ms on these AdTech stacks and if you start to timeout they slow down bids being sent to you....which makes your bid manager less desirable by advertisers. You can probably use stream processing to build and update your models but I'd be surprised if you could handle the bid responses through the same mechanism.