10 ms·

It gets even worse if you look at colour trademarking. eg Cadbury "own" the colour purple when it comes to chocolate. Orange also have a trademark on using the

by eueueu 11y ago

It gets even worse if you look at colour trademarking. eg Cadbury "own" the colour purple when it comes to chocolate. Orange also have a trademark on using the colour orange when operating a mobile phone business and had a spat with Easy about it http://news.bbc.co.uk/1/hi/magazine/3555398.stm http://news.bbc.co.uk/1/hi/magazine/3555398.stm

josho 11y ago
But, your example is the entire point about trademarks. It provides protection, from copycats or generic rip offs, this is a good thing. For example, lovers of Cadbury chocolate know that any purple wrapped chocolate will be Cadbury. They can quickly spot their chocolate in the store and don't need to worry about ever buying a cheap imitation chocolate purple candy bar from CadMury. This is good for both consumers and businesses* This works because there is nothing that intrinsically links purple to chocolate. Cadbury created that association, they invested in it, and through trademark's they are protected from knock offs confusing their brand. *Though I don't understand why many businesses then destroy their own brand by including sub-brands of lower quality. E.g. A purple cadbury chocolate bar that is sugar free--I'm sure we've all unknowingly bought the wrong sub-brand like this at some point in time.
- im3w1l 11y ago
  Well let's say you want to create berry and fruit flavored chocolate. You make an orange chocalate wrapped in orange, a mint chocolate wrapped in green, a lemon chocolate wrapped in yellow and a blueberry chocolate in bluish purple. These are fairly common color/taste pairings used across products and product categories.
  - notahacker 11y ago
    Cadburys tried to trademark the specific colour Pantone 2865c for bars of milk chocolate. They still lost.
- kuschku 11y ago
  Until you see Milka chocolate (older than Cadbury’s): http://www.germanfoods.us/milka-chocolate/images/milka-100/milka-alpine-milk-cream.jpg http://www.germanfoods.us/milka-chocolate/images/milka-100/m...
tzs 11y ago
Owens Corning has a trademark on the color pink for insulation.

by eueueu 11y ago

josho 11y ago

But, your example is the entire point about trademarks. It provides protection, from copycats or generic rip offs, this is a good thing. For example, lovers of Cadbury chocolate know that any purple wrapped chocolate will be Cadbury. They can quickly spot their chocolate in the store and don't need to worry about ever buying a cheap imitation chocolate purple candy bar from CadMury. This is good for both consumers and businesses* This works because there is nothing that intrinsically links purple to chocolate. Cadbury created that association, they invested in it, and through trademark's they are protected from knock offs confusing their brand. *Though I don't understand why many businesses then destroy their own brand by including sub-brands of lower quality. E.g. A purple cadbury chocolate bar that is sugar free--I'm sure we've all unknowingly bought the wrong sub-brand like this at some point in time.

im3w1l 11y ago
Well let's say you want to create berry and fruit flavored chocolate. You make an orange chocalate wrapped in orange, a mint chocolate wrapped in green, a lemon chocolate wrapped in yellow and a blueberry chocolate in bluish purple. These are fairly common color/taste pairings used across products and product categories.
- notahacker 11y ago
  Cadburys tried to trademark the specific colour Pantone 2865c for bars of milk chocolate. They still lost.
kuschku 11y ago
Until you see Milka chocolate (older than Cadbury’s): http://www.germanfoods.us/milka-chocolate/images/milka-100/milka-alpine-milk-cream.jpg http://www.germanfoods.us/milka-chocolate/images/milka-100/m...

tzs 11y ago

Owens Corning has a trademark on the color pink for insulation.