That's a quite myopic view of both NASA and SpaceX. The cutesy circus is pretty much a necessary condition of scientific popularisation-- NASA's social media ex

That's a quite myopic view of both NASA and SpaceX. The cutesy circus is pretty much a necessary condition of scientific popularisation-- NASA's social media experiments have been incredibly successful ways of getting the public to engage in space travel and science in a way that wasn't ever prevalent before. It's trite, but also mandatory. I wouldn't be surprised if SpaceX didn't take some things tongue-in-cheek too; a war against humour is one nobody wants to fight. Except Boeing executives.