My general sense of the revised partnership doesn't really surprise me. On an open webinar a while ago a Yahoo! rep seemed particularly passionate about the Gem

My general sense of the revised partnership doesn't really surprise me. On an open webinar a while ago a Yahoo! rep seemed particularly passionate about the Gemini platform and its room for growth while (IIRC) rather vague in response to questions surrounding Bing ads vs. Gemini. Gemini's early integration with tools like Marin Software also indicate a strong interest in driving use of this product.