same with Champagne and a few other protected names. all scotch is whiskey, but not all whiskey is scotch sort of thing. he is essentially just creating hard

same with Champagne and a few other protected names. all scotch is whiskey, but not all whiskey is scotch sort of thing. he is essentially just creating hard liquor with aging characteristics as I see it. He could technically create any new name to differentiate his product and make it more marketable as the other protected names have done.