5 ms·
It's no surprise 37signals is based in Chicago (I just did a whois) if they think Chipotle does Mexican food "well".
by duh 17y ago
It's no surprise 37signals is based in Chicago (I just did a whois) if they think Chipotle does Mexican food "well".
- jrockway 17y agoChipotle is a national chain that is highly-profitable. Consider it the Starbucks of Mexican food. Not as good as the "local" place, but consistently okay everywhere you go.
- duh 17y agoWhy consider it the Starbucks of Mexican when it's owned by McDonald's, a better example than any of the companies mentioned thus far.
- roedog88 17y agoAdding more weight to your point, I read that McDonald's divested their stake in the Chipotle chain, giving the reason that they wanted to focus on increasing revenue at their own restaurants.
- notirk 17y agoMcDonald's bought into it early, expanded it, then spun it off as an IPO. They don't own a majority stake (if any of it) anymore.
- blasdel 17y agoThey got involved because the first Chipotle was right near the McDonald's corporate offices in Denver -- the executives were eating there so much, they bought into the company!
- ibsulon 17y agoI live in Tucson and occasionally choose to eat at Chipotle none the less. There isn't a taco shop around that makes a veggie burro anywhere close to Chipotle's guacomole burrito. While a caloric load in itself, half a burrito is a good sized meal and is lighter than the comparison. Is it Mexican? Not quite. Is it pretty tasty? For fast food, at least.
- absconditus 17y agoChicago actually has a very large Mexican population. "The 2000 census counted more than 530,000 Mexicans in the city of Chicago, with more than 1.1 million in the metropolitan area." http://www.encyclopedia.chicagohistory.org/pages/824.html http://www.encyclopedia.chicagohistory.org/pages/824.html There are hole-in-the-wall Mexican restaurants everywhere in Chicago.
- jfarmer 17y agoI dare you to go to Pilsen and say that.
- dhyasama 17y agoRick Bayless is based in Chicago with Frontera Grill and is considered an expert in authentic Mexican food. He has won multiple James Beard awards including national chef of the year.
- whye 17y agoChipotle's specialty, San Francisco burritos, aren't Mexican, they are northern Californian :) http://en.wikipedia.org/wiki/San_Francisco_burrito http://en.wikipedia.org/wiki/San_Francisco_burrito