I think announcing a product on April 1st is a genius strategy. They can see if customers want it or think it's a joke; if nobody likes the product, they say it

I think announcing a product on April 1st is a genius strategy. They can see if customers want it or think it's a joke; if nobody likes the product, they say it's for April Fools, if, on the other hand, people like it, they launch it for real.