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> are completely opaque in what they do from their initial text. dropbox.com: > Your stuff, anywhere If that was all you knew and saw about the company, woul

• Karunamon 12y ago
  And then the immediate next line: "Put your stuff in Dropbox and get to it from your computers, phones, or tablets. Edit docs, automatically add photos, and show off videos from anywhere." What about this is unclear? It's on the front page.. Huh, and I reloaded and got different text: "Dropbox is a safe, simple way to access your files on any device." - this time right above the download button. Wonder if they're doing some testing...
  • chrisdotcode 12y ago
    > What about this is unclear? It's on the front page.. It is, but companies are not entitled to me reading their entire landing page. There's a large amount of truth in the "you only have 5 seconds to hook a user". You should always put your best copy as the first thing a user sees.
    • Karunamon 12y ago
      Curiosity can be a driver of user action (clickbait, anyone?) in the same way that a direct "i want this" can be. "Your stuff, anywhere" is both accurate and vague enough to be interesting.
  • danudey 12y ago
    > Wonder if they're doing some testing... Effective A/B testing should be per-user and not per-page-load.
• deleted 12y ago
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